Service Marketing of Ganache Chocolates Company †Free Samples

Question: Discuss about the Service Marketing Ganache Chocolates. Answer: Introduction Ganache Chocolate is the chocolate company started by Arno Backes in South Yarra in the year 2008. The company expanded in 2010 and offers wide range of chocolate, desserts and other products. As a marketing consultant, I am required to do the analysis of the service firm Ganache Chocolate, Melbourne. The company is doing great and is trying its best to perform better than its competitors to meet the desired goals and objectives. The company believes in providing excellent customer service to gain interest and loyalty of its customers. The company provides a service to the customers through its chocolate schools. Chocolate schools are run by the company are the classes provided by the company to the age group of 8 to 18 (Ganache Chocolates, 2017). This course can be booked by the learners through website or on calls. The analysis of the chocolate schools is done below with the help of SWOT and PESTEL Analysis: SWOT analysis Strengths: The strength of the chocolate school service is that there is a strong demand for confectionery and the learners are interested in taking the course. Weaknesses: The weakness is that the brand lack in promotion of its service which makes most of the population unaware about the same (Armstrong, et al, 2014). Opportunities: Emergence of social media and latest technology can be used to promote the school service and to make people interested in the service. It can use its effective techniques as an attractive feature which attracts the learners and consumers towards the brand. Threats: The competitors may take advantage of the low promotion and visibility of the brand which may sideline the brand and its service. The big players like Cadbury and nestle already have such a big market share and they make huge investments on the advertisement and promotion part (Helms and Nixon, 2010). PESTEL Analysis Political factors: The political factors may affect the chocolate school services in a positive or negative manner. For e.g. the increase in the taxes which the company has to pay can affect the overall cost of the services of the company. If the government reduces the taxes, it may increase the profit share of the firm and if the government increases the taxes, it may reduce the profit share of the company (Yksel, 2012) Economic factors: Economic factors include interest rates which may have adverse effects on the buying behaviour of customers. If the interest rates increase, people tend to spend less on the chocolates or learning classers of chocolates. Economic factors like employment rate of the country or the advertising policies, etc. also affect the overall decisions of the company. Social factors: The trend going on in Melbourne affects the consumption of chocolates and the interest of joining school and classes conducted by the company. This will also affect the revenue and promotion of the company. Like, people are becoming health conscious these days, which also reduces the consumption of chocolates (Yksel, 2012). Technological factors: The increase and advancement in technology helps the company in manufacturing better chocolates and promoting them using advanced technologies like Digital media and social media. Research and development is the main key to innovation and helps the company to beat up the competition in the market. New technologies for teaching the consumers will also maintain the interests in the potential consumers. Environmental factors: The Company has to take care of the disposal of wastes during the process of manufacturing of chocolates. Also, it has to take care of sustainable use of raw materials and other inputs in the manufacturing process. Legal factors: The Company has to follow the rules and laws made by the government in order to ensure safe process of manufacturing and fair trade. Also, it has to take care of patents and copyrights for its chocolate schools so that no other competitor can use its idea. The service has to be unique and special by the brand (Armstrong, et al, 2014). Conclusion It can be concluded that the Chocolate school service by Ganache Chocolates can run successfully if the external and internal factors favours its operations. The strengths of the brand could support the service and these strengths could be used to meet the threats to make service more successful in the market. The weaknesses can be reduced by using the opportunities available. The PESTEL factors showed that these factors could affect a lot to the services of the company and the overall success of the brand. These factors need to be handled carefully in order to achieve success in the industry. References Armstrong, G, Adam, S, Denize, S and Kotler, P, 2014,Principles of marketing, Pearson Australia. Ganache Chocolates, 2017, Chocolate school, Retrieved from https://www.ganache.com.au/chocolate-school.html. Helms, M M and Nixon, J, 2010, Exploring SWOT analysiswhere are we now? A review of academic research from the last decade, Journal of strategy and management,3(3), pp.215-251. Yksel, I, 2012, Developing a multi-criteria decision making model for PESTEL analysis,International Journal of Business and Management,7(24), pp.52-66.