Lung Cancer A Leading Cause of Death Today Essay

Lung cancer is on of the leading causes of death today. Lung cancer is a type of neoplasm cancer and is given its name but the site of where the cancer is located. Gale Encyclopedia of Medicine states, â€Å" Most lung cancers develop in the cells that line the bronchi.† Lung cancer can take many years to develop and some have no idea that they even have it until it grows large enough to impede the function of the lungs. There are two different types of tumors the benign, which means that it does not spread and stops growing or the malignant where they grow and spread. The etiology of lung cancer comes from the neoplasm which means that has come about from new abnormal cell growth. Most types of neoplasms are solid masses that form but can†¦show more content†¦But other signs of it are derived form the location of the tumor or cancerous cells. The book 100 Questions and Answers About Lung Cancer states that the laryngeal nerve can be impacted by the pressure cause by a tumor or a mass since the nerve runs from the brain down and back up through the chest cavity to the vocal cords. This is what can give the individuals the hoarseness to their vocals. Even the pressure placed on the esophagus can cause sever discomfort while swallowing. If the location is near the heart it can cause superior vena cava syndrome where there can be swelling in the arms, shoulders, and neck. With tumors that are near the chest wall it can cause not only issues with the heart but a pleural effusion. This is where fluid gets between the lungs and the chest wall and it is extremely painful. Progression of the cancer goes through 4 stages but can also be classified with letter as well. T is the classification for tumor that is affected and N for the nodal or M, which is metastatic. Nodal’s can be classified by the location into N, N2, and N3. Stage one is where the cancer is localized to one region of the body as well as when there is no lymph node involvement. Stage two is where the cancer has spread to the adjacent section of the body and has not spread to the hilar lymph nodes or abutting the chestShow MoreRelatedThe Leading Causes Of Lung Cancer1350 Words   |  6 PagesCenter September 2, 2014 The Leading Causes of Lung Cancer State Standard: 6.4.A Cancer is a disease that plagues millions of people annually (â€Å"Lung†). Lung cancer develops when healthy cells in the lungs are compromised by chemicals, pathogens, or radiation (Henderson). In the early twentieth century, before cigarette smoking and toxic man-made air pollutants became more commonplace, lung cancer was relatively rare (Henderson). It is now the leading cause of cancer deaths worldwide, resulting in anRead MoreEssay on The Consequences of Tobacco1042 Words   |  5 Pagesone of the most leading causes of death in the world today. Smoking has begun to take over our everyday life. It is the number one most leading cause of death in the world today, and also the number one substance smoked or chewed today. But what people do not realize is that there are consequences to smoking tobacco, or eating it. Tobacco is hazardous to the human body system, therefore it should be banned due to the fact that it causes serious problems to those who do smoke, causes s econd hand smokingRead MoreSmoking: The Leading Cause of Death and Solutions to Help844 Words   |  4 Pageseconomy today. Smoke causes lung cancer and other life threatening situations. Quitting smoking reduces the risk of bad lungs and cancers for your loved ones around you. My Grandpa smokes more than often and has had several heart attacks and is still with me today, I hope to have him for another 17 years and more. Smoking harms nearly every organ of the body and diminishes a person’s overall health. Millions of Americans have health problems caused by smoking. Smoking is a leading cause of cancerRead MoreThe Dangers Of Smoking Cigarettes786 Words   |  4 Pagesbecause it causes diseases which cost billions of dollars a year in healthcare. It is also the leading cause of diseases and deaths in the US. Smoking cigarettes is an unhealthy habit that unfortunely affects many Americans. Quitting can help reduce the amount of health issues associated with smoking. Smoking cigarettes has been found to be the leading cause of lung cancer. There has been multiple studies of the effects of cigarettes and the dangers of them. According to the American Lung AssociationRead MorePersuasive Speech On Smoking1591 Words   |  7 PagesAbstract Smoking is the most preventable leading cause of death in the United States and causes many health risk such as lung cancer, and heart and blood vessel complication. My main purpose of this persuasive speech is to convince people that smoking is harmful for themselves, the people around them and their wallets. In 2015 and estimated of 36.5 million people were current smoker (Jamal, A., King, B. A., Neff, L. J., Whitmill, J., Babb, S. D., Graffunder, C. M., 2016). In addition smoking doesn’tRead MoreShould Smoking Be Banned?1457 Words   |  6 PagesBan the Cancer Sticks Lung cancer has increased within the past decade; one of the biggest reasons is that more and more people smoke now than they have in the past. Smoking causes damage not only in the lungs, but also in the body, lips, or inside the mouth. Even though smoking does harm your body there are some good things that come from smoking. Like it can lower the risk of obesity, and knee replacement surgery. There are different types of lung cancer one for smoking and the other, nonsmokingRead MoreCancer : The Leading Cancer Killer1159 Words   |  5 PagesEveryone in the world today has been impacted by cancer in some way. Lung cancer is the leading cancer killer in both men and women in the United States. In 1987, it surpassed breast cancer to become the leading cause of cancer deaths in women. Lung cancer causes more deaths than the next three most common cancers combined (colon, breast and pancreatic). Cancer is a disease in which abnormal cells divide without control and are able to invade other parts of the body, such as tissues and the bloodstreamRead MoreDoes Smoking Cause Lung Cancer Essay1294 Words   |  6 Pagesfrom lung cancer and other smoking related diseases than they die from aids, drug abuse, car accidents and homicide, combined. Cigarette smoking is a danger to our life and health. It is the leading known cause of lung cancer. Each year more than 30,000 people will die of lung cancer and 4 out of 5 of them will get it because of cigarette smoke. Studies have proven that there is no safe way to smoke. Tobacco contains many dangerous cancer causing chemicals that affects the lungs of theRead MoreThe Anatomy Of The Lungs1366 Words   |  6 PagesCancer of the lungs takes more lives every year than breast, colon, and prostate cancer combined. In order to prevent these statistics from happening, Low-dose Computed Tomography Scans (LDCT Scans) can be used to prevent the cancer cells from spreading. Medicare and Medicaid are willing to pay for such screenings for those who are 55-77 years of age and who have smoked a pack of cigarettes a day for over 30 years or those who are smoking currently within that age group. The cost for such screeningsRead MoreDoes Smoking Cause Lung Cancer? Essay1277 Words   |  6 PagesAmericans die from lung cancer and other smoking related diseases than they die from aids, drug abuse, car accidents and homicide, combined. nbsp;nbsp;nbsp;nbsp;nbsp;Cigarette smoking is a danger to our life and health. It is the leading known cause of lung cancer. Each year more than 30,000 people will die of lung cancer and 4 out of 5 of them will get it because of cigarette smoke. Studies have proven that there is no safe way to smoke. Tobacco contains many dangerous cancer causing chemicals

Introduction to Marketing Basis of Characteristics

Question: Describe about the Introduction to Marketing for the Basis of Characteristics. Answer: Part A B2B Market Segmentation Variables Market segmentation is one of the important processes through which the entire target audience can be segregated, as per their similarities, on the basis of characteristics as well as interests. The segmentation process is related with the segregation strategy, which contributes to the development of particular customers segments, according their similarity of traits. Companies can segment one specific market through several ways. However, the choices of segmentation strategies can be modified and revised according to the products or services characteristics. Most often, there are certain variables that are considered as the major factors for business expansion and consistent sustainability, such as geographic locations, business description, behavioral practices and product applications (1Hearst Newspapers, LLC., 2016). In the following sections, the segmentation strategies followed by McDonalds have been elaborated, as an example. Geographic Locations: One of the simplest and common segregation strategies is segmentation on the basis of geographical range. If a company has a huge customer base that helps it to assemble within local, regional, national or international locations, it can be considered as worthy to invest in geographic marketing. In geographic segments, population density, size of region and climate factors are the most important factors in order to segregate the similar kind of customers. For instance, McDonalds offers its customers with seasonal foods, such as sea foods in selective market places, which is based on customer preferences (1Hearst Newspapers, LLC., 2016; 4Hearst Newspapers, LLC., 2016). Business Description: To segregate the customers choices and trends, there are certain factors associated with business description. The type of specific business, the pattern of particular industry, classification of business, size of business region, annual growth of the company and profitability tendency among others, make the difference regarding consumer base and market position. It must be noted in this regard that the size, growth and the profitability of business are directly related with the company or the brand, which may affect the choice of customers at large. McDonalds offers available seasonal meals for Englands customers as per their preferences to maintain business profitability (1Hearst Newspapers, LLC., 2016; 4Hearst Newspapers, LLC., 2016). Behavioral Practice: Behavioral practice can develop on the basis of customers interests and their experiences with the particular company or the brand of the products and/or services. With this specific strategy, the market segment of a company can possess collective familiarities with the products and/or services wherein the customers behaviors are highlighted through their tradition, loyalty and prospects among other common characteristics. Most often, companys operational practices are based on urgency, occasions, and users demand to generate benefits through behavioral approaches. The similar kind of demands is often observed in New Englands customers at seasonal time spans for sea foods. Due to this reason, McDonalds offers them with a variety of sea foods (1Hearst Newspapers, LLC., 2016; 4Hearst Newspapers, LLC., 2016). Product Application: The specification of products is also allied with the psychological and demographical aspects of consumers. According to the purchasing requirements of customers, product applications have also been changing over time. Therefore, the purchasing requirements can be deemed as dependent on the demographic and psychological drivers to consumers purchase decisions, which can affect the prospects of market segregation as well (1Hearst Newspapers, LLC., 2016). Characteristics of Service and Method to Reduce the Problems Dinning etiquette training service is invisible and an intangible aspect of marketing, while its significant traits can affect the consumers behaviors during the buying process and the system through which the company can interact with them. In case of the given scenario, the company wants to provide training services to its employees for betterment in their dinning etiquette. In doing so, the following measures can be adopted. Intangibility: Intangibility is an important characteristic of training service. Customers can purchase the service without seeing, feeling, touching, hearing or smelling it. In case of such aspects, only consumers feedbacks and testimonial letters from satisfied clients will be able to make certain changes and reduce intangibility perspectives. Inseparability: According to the given scenario, the etiquette training service is offered and consumed at the same time. It signifies a situation, wherein production of the service cannot be separated from its consumption. There is no time difference between both of these operations. This in turn has given rise to certain problems regarding quality and value concerns within the operational environment. Perishability: The term refers to a condition when companies fail to store services after a specified period of time. The problem of service perishability develops when demand is unstable for specific services. Perishability of training services might harm the business at time of non-peak periods. Variability: Training services are highly variable, because it entirely depends on the trainers perspectives. Timing, place and process all are associated with the service provider. Due to this reason, effective training and efficient selection of human resource is required for the standardization of the overall service process. One method through which the problems of each characteristic can be mitigated has been illustrated in the following steps: Efficient selection and recruitment for effective trainer An appropriate training process including training notes, DVDs for dining etiquette learning Online seminars for dining etiquette training Provide training services according clients needs and timing 3Ps Strategies in Etiquette Training Physical Evidence: For the dinning etiquette training service, physical evidence can be referred as one of the most important aspects in terms of system standardization. Packaging of entire training service is essential to make a belief towards the authorization that the trainers and other associates are most appropriate for the job role. The dressing etiquette, attitudes, professionalism, satisfied customers testimonial letters and attracting brochures may prove effective to draw clients attentions towards the offerings. Process: Procedures and policies of the training services make the scenario effective and efficient altogether. To be noted in this regard, the process of dinning etiquette training service must be valuable to the employees. The responsibility to make the process successful is one of the marketing strategies of dinning etiquette training service providing firm. The training process should also be clear and understandable for employees to improve their dining etiquette. People: People form the most essential part of etiquette training service allies, emphasizing the selection of right people for service providing. If the training service recruits efficient, skilled, experienced and knowledgeable personnel as a trainer, the dining etiquette training will be successful. Part B 1. Appropriate marketing channel structure for Consumer Products Chocolate Bars - The most effective marketing channel for chocolate bars is the wholesale channel, as they are mostly ordered in bulks and are inexpensive, widely purchased by people all round the globe. Text Books - Retailers channel would be the best option in case of delivering text books to the customers (readers) from the publishers with the assistance of the retailers. In this case, the customers get an ample opportunity to select the book of their choice. New Cars- Cars and automobile products are largely selective and expensive in nature and hence, are not sold in bulks, but are purchased only after minute observations. Hence, retailers channel would be the most appropriate option for marketing new cars. Handmade designer jewelry The direct channel is mostly used for marketing the hand-made consumer products as they are mostly manufactured on the direct demand of the customers and do not require the need of any kind of middlemen. Product Examples for Pricing Strategies Penetration Pricing- The automobile brand Lexus is giving a stiff competition to the well recognized and demanding brands, such as Mercedes as well as BMW, within the premium luxury targeted market of the US, using the strategy of penetration pricing (Spann et.al., 2009). Price Skimming- The iPhone, of the widely known brand Apple, follows the price skimming strategy to penetrate the most competitive market of mobile and telecommunications. This strategy is followed by the company since its initial phase of start-up (Spann et.al., 2009). Product-Line Pricing- Sony implements the product-line pricing strategy by offering its customers with a wide-range of models in the domain of televisions, easily segmented based on their product differences as well as prices (Armstrong Kotler, 2005). Captive-Product Pricing- This strategy of pricing is largely used by Gillette, which sells razors at a comparatively lower price, but fixes higher prices for its cartridges or the blades that are used as replacements and the customers are committed to purchase on repeated occasions (Kotler et.al., 2010). Concept of Positioning For Competitive Advantage The term Positioning refers to the creation of the product reflection in the minds of the target consumers, which helps in differentiating the offers from the similar products produced by them or their competitors. The marketers primarily implement the concept of positioning by targeting the customers, rather than emphasizing the products and hence, the tag lines set from them plays a very significant role. This can be clearly understood from the statement, World's Best Small Sport Car, which differentiates the brand image of Porsche from that of the other automobile or car manufacturing companies (Karadeniz, 2009, p. 99). The key objective of brand positioning is to gain a competitive advantage for the company, which in turn proves to be of great significance for communicating the product and distributing them among the target as well as the potential customers in the long run (Karadeniz, 2009). The business organizations also focus on the need to accomplish competitive advantages t hrough effective positioning of its products and the brand as a whole within the potential strategic groups (Baraskova, 2010). Selection of Target Markets Based On Evaluation of Potential Market Segments Targeting the most appropriate market for the distribution of a product is actually the second phase of the Segmentation, Targeting and Positioning (STP) approach. This approach not only helps in outlining the strategies for segmenting the target market on the basis of certain characteristics, such as demography, psychology and behavior among others, but also helps in selecting required targeting strategy and positioning the product effectively among them. This approach can therefore be considered as the best option to select the target markets with proper evaluation of the potential segments of customers (Larsen, 2010). Nicknames for Well-Known Brands Mc. Donalds nick name, as Macca, is not an exceptional case altogether, as there are also certain other brands to have selected a nick-name for them, such as Charles Shaw wine, which is mostly known among the target customers by its nick name Two-Buck Chuck. Another famous brand TARGET also prefers to be nick-named by its fans as Tar-zhay. Besides, the globally acclaimed brand names, such as Walmart, Starbucks and Microsoft are also known by their nick-names, Wally World, Four Bucks and Mister Softee respectively. The specialty of a company or a brand to possess a nickname of its own is that it helps largely in creating an emotional bond with its customers, thereby maintaining its cultural foundation in the long run (AOL., 2010). Co-Branded Product In todays world of immense competition, co-branding of the companies dealing in fashion products and high tech goods is considered the best option, as it is able to target a particular high profile segment of customers throughout the globe. In this case, the most expensive brand of luxury goods, Louis Vuitton can be co-branded with Apple Inc., which has the potential to dominate the consumer-tech industry in different parts of the world. This co-branding would prove immensely beneficial in the events to be organized by Louis Vuitton, which will be promoted by the technologically advanced operations of Apple Inc. Similarly, Apple Inc. will also receive continuous support and assistance in serving a varied range of customers with the packaging and promotional offers of Louis Vuitton. Functions of Product Packaging There are several essential roles of product packaging, which include physical protection and promotion as the most significant ones. Packaging can protect the products from damages such as dirt, insects, brakeage and dampness. Illustratively, biscuit companies utilize an extra plastic covers for protect the biscuits from brakeage and dampness. Moreover, packaging materials can be attractive for holding consumers attention and reminding about the products, which ultimately facilitates their sales prospects at large (Regattieri Santarelli, 2015). For instance, electronic goods packaging can attract consumers by offering information printed on it, which can help give rise to a positive belief among consumers. a) Price Ceiling Price ceiling refers to the maximum value that the government sets for specific commodities and services, which can be sold at too high prices. To purchase such commodities, consumers require financial assistance from financial institutions. Price ceiling is quite likely to become a problem when it is set below the market equilibrium rate (Experimental Economics Center, 2006). Figure: Price Ceiling Source: (Experimental Economics Center, 2006) Price Floor Price floor refers to the minimum value that government sets for goods and services, which can be sold at too low prices. For the low price of certain goods and services, producers need some economic helps, which may only affect when it is set above the equilibrium rate. Figure: Price Floor Source: (Experimental Economics Center, 2006) b) Comparison Cost-based Pricing Demand-based Pricing It serves price range Attempt to find out price floor and price ceiling It serves customers demands Attempt find out price skimming, psychological pricing, price discrimination, penetration pricing, bundle pricing and value-based pricing Source: (3Hearst Newspapers, LLC. 2016) a) Channel Members Value Addition in Marketing System The value attributions make products and services more available and accessible Channel members can provide experiences, contacts and specializations Provide beneficial aspects by supporting the variable operations, such as promotion, funding, risk taking and physical possessions Levels of Distribution Intensities Intensive Distribution: The products can be gathered from producers and stocked in the outlets. Snacks and Cigarettes are examples of such products that intensively distributed. Selective Distribution: This situation arises when the producers depend on mediators to transmit the products. Lowes utilizes selective distribution process. Exclusive Distribution: This situation arises when the producers select a few mediators to rely regarding transmit the products. Gucci uses exclusive distribution process. a) The Market and Environmental Indications for Skimming Pricing and Penetration Pricing Skimming pricing is a strategy wherein a high introducing price is valued for an innovative and distinct product. The price range is changed and reduced after similar kind of product ranges hit in the market place. It is not utilized by every marketer, apart from the following situations, when: Product is unique and distinctive as well as its demand is inelastic The brand is capable to continue its uniqueness at a time Market segment has classic choice On the other hand, penetration pricing refers to a particular strategic measure wherein the initial value of products are relatively low. The key goal of this strategy is to capture the large market region through low price. It is an attractive option for marketers, when certain conditions are followed. Substitution of product is available in market Demand elasticity is high Firm can increase the production Market segment is highly price sensitive (Spann, Fischer Tellis, 2009) Comparison of Push and Pull Promotion Aspects Push Promotion Pull Promotion Goals Promotional strategy that offers products to the consumers Opposite of push, it attracts customers towards the products Concept Marketers push the products or services towards target customers Marketers pull customers towards specific brands or products Common sales tactics Showrooms, retailers, point-of-sale displays Mass media promotion, advertisements, word-of-mouth Positivity It is able to increase visibility and short term sales It is capable of creating loyal customer base Source: (2Hearst Newspapers, LLC., 2016) References AOL 2010, 10 Best Company Nicknames, Articles, viewed 10 October 2016, https://www.aol.com/article/2010/08/30/10-best-company-nicknames/19609285/ Armstrong, G Kotler, P 2005,. Marketing: An introduction, Pearson Education, India. Baraskova, J 2010, Strategic positioning and sustainable competitive advantage in food industry, Aarhus School of Business, pp. 1-72. Experimental Economics Center 2006, Price Floors and Ceilings, Market Equilibrium, viewed 10 October 2016, https://www.econport.org/content/handbook/Equilibrium/Price-Controls.html 1Hearst Newspapers, LLC. 2016, Market Segmentation Variables Characteristics, Advertising Marketing, viewed 10 October 2016, https://smallbusiness.chron.com/market-segmentation-variables-characteristics-69263.html 2Hearst Newspapers, LLC. 2016, Difference between Push Pull Marketing, Advertising Marketing, viewed 10 October 2016, https://smallbusiness.chron.com/difference-between-push-pull-marketing-31806.html 3Hearst Newspapers, LLC. 2016, The Differences between Value-Based Pricing Cost-Based Pricing, Advertising Marketing, viewed 10 October 2016, https://smallbusiness.chron.com/differences-between-valuebased-pricing-costbased-pricing-23095.html 4Hearst Newspapers, LLC 2016, Examples of Geographic Segmentation, Advertising Marketing, viewed 10 October 2016, https://smallbusiness.chron.com/examples-geographic-segmentation-61612.html Karadeniz, M., 2009, Product positioning strategy in marketing management, Journal of Naval Science and Engineering, vol. 5, iss. 2, pp. 98-110. Kotler, P. et.al. (13) 2010, Principles of marketing: A South Asian perspective, Pearson Education, India. Larsen, N 2010, Market segmentation - A framework for determining the right target customers, Aarhus School of Business, 1-29. Spann, M, Fischer, M Tellis, G, J 2009, Skimming or penetration? Strategic dynamic pricing for new products, Marketing Seminars, pp. 1-52. Regattieri, A. Santarelli, G 2015, The important role of packaging in operations management, InTech Operation Management, pp. 184-214.

Service Marketing of Ganache Chocolates Company †Free Samples

Question: Discuss about the Service Marketing Ganache Chocolates. Answer: Introduction Ganache Chocolate is the chocolate company started by Arno Backes in South Yarra in the year 2008. The company expanded in 2010 and offers wide range of chocolate, desserts and other products. As a marketing consultant, I am required to do the analysis of the service firm Ganache Chocolate, Melbourne. The company is doing great and is trying its best to perform better than its competitors to meet the desired goals and objectives. The company believes in providing excellent customer service to gain interest and loyalty of its customers. The company provides a service to the customers through its chocolate schools. Chocolate schools are run by the company are the classes provided by the company to the age group of 8 to 18 (Ganache Chocolates, 2017). This course can be booked by the learners through website or on calls. The analysis of the chocolate schools is done below with the help of SWOT and PESTEL Analysis: SWOT analysis Strengths: The strength of the chocolate school service is that there is a strong demand for confectionery and the learners are interested in taking the course. Weaknesses: The weakness is that the brand lack in promotion of its service which makes most of the population unaware about the same (Armstrong, et al, 2014). Opportunities: Emergence of social media and latest technology can be used to promote the school service and to make people interested in the service. It can use its effective techniques as an attractive feature which attracts the learners and consumers towards the brand. Threats: The competitors may take advantage of the low promotion and visibility of the brand which may sideline the brand and its service. The big players like Cadbury and nestle already have such a big market share and they make huge investments on the advertisement and promotion part (Helms and Nixon, 2010). PESTEL Analysis Political factors: The political factors may affect the chocolate school services in a positive or negative manner. For e.g. the increase in the taxes which the company has to pay can affect the overall cost of the services of the company. If the government reduces the taxes, it may increase the profit share of the firm and if the government increases the taxes, it may reduce the profit share of the company (Yksel, 2012) Economic factors: Economic factors include interest rates which may have adverse effects on the buying behaviour of customers. If the interest rates increase, people tend to spend less on the chocolates or learning classers of chocolates. Economic factors like employment rate of the country or the advertising policies, etc. also affect the overall decisions of the company. Social factors: The trend going on in Melbourne affects the consumption of chocolates and the interest of joining school and classes conducted by the company. This will also affect the revenue and promotion of the company. Like, people are becoming health conscious these days, which also reduces the consumption of chocolates (Yksel, 2012). Technological factors: The increase and advancement in technology helps the company in manufacturing better chocolates and promoting them using advanced technologies like Digital media and social media. Research and development is the main key to innovation and helps the company to beat up the competition in the market. New technologies for teaching the consumers will also maintain the interests in the potential consumers. Environmental factors: The Company has to take care of the disposal of wastes during the process of manufacturing of chocolates. Also, it has to take care of sustainable use of raw materials and other inputs in the manufacturing process. Legal factors: The Company has to follow the rules and laws made by the government in order to ensure safe process of manufacturing and fair trade. Also, it has to take care of patents and copyrights for its chocolate schools so that no other competitor can use its idea. The service has to be unique and special by the brand (Armstrong, et al, 2014). Conclusion It can be concluded that the Chocolate school service by Ganache Chocolates can run successfully if the external and internal factors favours its operations. The strengths of the brand could support the service and these strengths could be used to meet the threats to make service more successful in the market. The weaknesses can be reduced by using the opportunities available. The PESTEL factors showed that these factors could affect a lot to the services of the company and the overall success of the brand. These factors need to be handled carefully in order to achieve success in the industry. References Armstrong, G, Adam, S, Denize, S and Kotler, P, 2014,Principles of marketing, Pearson Australia. Ganache Chocolates, 2017, Chocolate school, Retrieved from https://www.ganache.com.au/chocolate-school.html. Helms, M M and Nixon, J, 2010, Exploring SWOT analysiswhere are we now? A review of academic research from the last decade, Journal of strategy and management,3(3), pp.215-251. Yksel, I, 2012, Developing a multi-criteria decision making model for PESTEL analysis,International Journal of Business and Management,7(24), pp.52-66.

Top Tips to Write Compare and Contrast Essay Conclusion

An outstanding essay must have three main parts: Introduction Body paragraphs and Conclusion Introduction is used to grab the reader’s attention; the body consists of three or four paragraphs supporting the hypothesis and main argument of the essay, while the conclusion is the last and final chance to leave an impression on a reader. It is necessary that the conclusion of your essay must be written in a way that it forces the reader to give you full marks; in short it must be the best part of any essay. Writing a conclusion is one of the most difficult parts of writing an essay in which usually many writers feel that they are completely out of the words. A good conclusion must: Leave an impression on your professor. Give a sense of wholeness to the essay Stress the significance of the hypothesis Here in this article we share top tips on how to write a conclusion of a compare contrast essay. Have a look: What is compare contrast essay: A compare contrast essay in simple words is also called a comparison essay in which the writer compare two objects or ideas and present their similarities and differences. The main focus of the writer here is on the scope and length of an essay. The conclusion here is also the main part of an essay that must not only paraphrase the thesis statement, but also share the opinion of the author. Paraphrasing the hypothesis: The hypothesis is a sentence that gives an idea to the reader what your essay is all about. It is necessary that the first sentence of the essay conclusion must be the paraphrase or restatement of the hypothesis. The opinion of the author: The body paragraph should usually include the objective information, the conclusion must contain about two sentences eloquent the writer’s opinion, but make sure that there will be no use of â€Å"I† in the conclusion of the essay, as it is not allowed in formal essay writing. The scope of the conclusion: Do not write too much in the conclusion other than the paraphrase hypothesis and the writer’s short opinion. The conclusion is not a story and don’t try to introduce something new or unrelated information in it otherwise the reader will at once reject your essay or will give you low grades. Make sure all the information you mentioned here must be from your introduction or body paragraphs and the scope of the conclusion must be limited to what you have already mentioned in your essay. Remember to always end your conclusion with your opinion. Above are some tips to write a great compare contrast essay conclusion. If you want to make your compare contrast essay conclusion, outstanding and want to get good grades then it is necessary to carefully follow each and every step. Best of luck for your next essay.

Creative Persuasive Essay Topics

Creative Persuasive Essay TopicsWriting a creative persuasive essay is not easy. It takes an in depth understanding of human nature and to explain an argument in a way that your reader will understand you need to use a number of creative persuasive topics. And although it can be an intimidating prospect, writing creative persuasive essays is also an exhilarating experience. The goal of a persuasive essay is to persuade the reader to follow your argument with their own actions.Once you understand the process of writing a persuasive essay topic, there are a few steps you can take to make it easier. Writing a persuasive essay is an art form, and so it requires a fine touch in every aspect of the written page. Some people may think this task is intimidating but in reality it's far from that.By taking the time to identify your persuasive essay topics you will be able to narrow down your options. Most persuasive essay topics fall into one of three categories: self-promotion, persuasion, or arguments.Self-promotion is one of the most popular persuasive essay topics, and this is because people enjoy sharing their opinions with others. Although many people argue against the quality of many self-promotional topics they are still well used in some successful persuasive essays.Persuasive essay topics are for those who believe in themselves, are genuinely interested in learning something new, and have the drive to do so. Persuasive essay topics may include teaching, self-improvement, success, research, and knowledge sharing. It is important to remember that your persuasive essay topics should be related to your topic, if your topic is in a different category your essay topic may not be appropriate.Arguments are another popular persuasive essay topics, especially when the topic is controversial. This topic may consist of simple definitions or complex arguments. With all of the information available, your argument may be the most persuasive of all.Creative persuasive essay to pics often go unnoticed until they are revealed as excellent submissions. As you begin to identify your persuasive essay topics, you will find that your essays will flow naturally and never appear tired. Always remember that the goal of the creative persuasive essay is to persuade your reader to think differently.

Sociological Imagniation essays

Sociological Imagniation essays What is Sociology? Sociology enables us to understand the structure and dynamics of society, and their intricate connections to patterns of human behavior and individual life changes. It examines the ways in which the forms of social structure - groups, organizations, communities, social categories such as class, sex, age, or race, and various social institutions such as economic, political, or religious affect human attitudes, actions, and opportunities. Sociology also explores how both individuals and collectivities construct, maintain, and alter social organization in various ways. Sociology asks about the sources and consequences of change in social arrangements and institutions, and about the satisfactions and difficulties of planning, accomplishing, and adapting to such change. Sociological imagination is a special way to engage the world. To think sociologically is to realize that what we experience as personal problems are often widely shared by others like us. Many of our personal problems are actually social issues. What is the difference between trouble and issue? Troubles: Within the character of the individual and within the range of his or her immediate relationship with others. They have to deal with self and within those limited areas of social life of which he or she is directly and personally aware of. Issue: It has to do with matters that transcend the local or immediate relationships of the individual. They have to deal with different kind of environments that overlap and penetrate each other to form the larger structure of social and historic life. The difference between two is a critical issue for sociological imagination and a feature of all classic work in social science. Most issues cant be defined in terms of everyday environments of common men. Issues involve a crisis in institutional arrangements and often involve contradictions or opposition. The sociological imagination helps ...

The Similarities and Differences between Ijarah and Leasing Essay

The Similarities and Differences between Ijarah and Leasing - Essay Example Since the banking crisis around the world, many countries have shifted to an alternate banking system such as the Islamic banking system in which there is a mechanism of sharing profit and loss and using fixed service charges instead of interest charges which eases the pressure on the economy. Some prohibitions and certain guidelines have been drawn by the Shariah law, which makes a clear comparison between the conventional finance system and Islamic finance system. The unlawful charging of the interest, Riba, is the foremost concept that is prohibited by the Islamic Shariah, while it also prohibits gharar, an uncertainty in activities and has made gambling, Maisir, forbidden which makes it to differ from the conventional finance system in which interest is considered to be a common ground. In an Islamic term, Ijarah is an agreement to offer something for a lease, rent, or wage. According to a different meaning in Islamic fiqh, Ijarah is also referred to as a payment offered to a person for the services that were delivered by the same person. However, if the term Ijarah is considered in the setting of Islamic banking, it is referred to as the process of transference of a particular property from one person to another in exchange of a lawful return or rent from the owner. The procedure involves the lawful transference of the asset from the owner to the lessee and ends with the purchase of the leasing object. Ijarah in the context of Islamic banking is known as Ijarah Thumma Al-Bai or Ijarah Muntahia Bittamleek, which is a type of leased contract that can only be ended with the purchase of the leased asset. The paper discusses the two concepts relating to the finance system, the convention form of financing system and the Islamic way of financing. Moreover, the paper will discuss the leased contracts based on Ijarah, which is consistently being used by the Islamic institutions. Furthermore, the study will differentiate between the concept of Ijarah leasing and financial and operating leases. The study will also highlight the accounting systems which have been recommended by the Accounting and Audition Organization for the Islamic Financial Institutions (AAOIFI) and the International Financial Reporting Standards (IFRS). Lastly, the paper will give recommendations to conciliate between these approaches. Lease is defined as a rental agreement between the two parties in which the owner of the asset gives rights to the lessee to use the asset, and it would be the responsibility of the lessee to compensate timely and contractual payments to the lessor (Brealey et al., 2006(. There are many benefits in leasing over obtaining external borrowing or purchasing assets by making full payment, and it can benefit in terms of the saving of the taxes, costs associ ated with the use of assets, and mitigation of risks (Ross, Westerfield and Jaffe, 2005). Leasing can create a positive impact as it reduces the cost of financial distress and minimizes the chances of bankruptcy. Even if the lessee occurs to be a defaulter, the lessee would be given a higher priority than a creditor who just borrows money. Leasing generally helps in the sharing of inflation risk, business risk, and residual value risk. The residual value risk is considered to be the risk associated with the market value of the asset at the maturity date which can be transferred from the lessee to the lessor who has the authority to adjust the lease payments to cover the risk. If the lessor can earn an advantage from the secondary market, the lease payments